Still / Moving
Project Overview
A visual identity and digital release experience for an independent film exploring stillness, distance, and movement.
Still / Moving needed a visual identity and digital release experience that could preserve the quiet tone of an independent film while creating enough intrigue to draw an audience in. The work had to respect the film’s pacing rather than compete with it.
Sparse typography, cinematic crops, and restrained motion form a visual system shaped by stillness and distance. The same language carries through the poster, trailer assets, social content, and digital premiere, allowing each format to feel related without becoming repetitive.
The result is a compact release identity that gives the film a consistent presence across its key touchpoints. It invites attention through atmosphere and restraint, keeping the film itself at the center of the experience.
Challenge
Approach
Outcome
The release needed to preserve the film's quiet tone while creating enough visual intrigue for a digital audience.
Sparse typography, cinematic crops, and restrained motion mirror the film's pacing.
A cohesive release identity across print, trailer assets, social content, and the digital premiere.
